Media Walls & Step and Repeat Backdrops
The logo wall behind every red-carpet photo. It is the one piece of signage at your event that keeps working afterwards, because it is in every photo people post.
What a media wall is for
A media wall — also called a step and repeat — is a backdrop printed with a repeating pattern of logos, set up where guests and speakers get photographed. Launches, galas, award nights, sponsor functions, sports presentations and conferences use them for the same reason: every photo taken in front of it carries the brand, whatever crop someone uses.
Vinyl, fabric or rigid
- Tension fabric — printed fabric stretched over a frame. No glare and no creases, which is why it photographs better than anything else under flash. The usual choice when the photos matter.
- Vinyl — printed vinyl hung from a frame or truss. Cheaper for a large area, but it can reflect a flash, so placement and lighting matter more.
- Rigid panels — foam board, PVC or ACM panels butted together. Good for a wall that stays in place, and for cut-to-shape tops or 3D logos fixed on.
If you already own a frame, send us its specification and we print the graphic to fit it.
Getting the logo pattern right
The mistake we see most is logos printed too small. A media wall is usually photographed from two or three metres away, often cropped to head and shoulders, so a logo the size of a hand disappears. A few rules that hold up:
- Stagger the rows so a logo lands beside every head, whatever the crop.
- Size the logos to the photo, not the wall. Think about what is visible behind one or two people standing in front of it.
- Two logos at most in the repeat — the event and one partner. More than that and none of them reads.
- Avoid gloss if photographers are shooting with flash.
Send your logos and the wall size and we lay out the repeat for you, then show you a proof before anything prints.
Sizes
A media wall is sized to the space and to how many people will stand in front of it at once. Rigid panels print up to 1.2m × 2.4m each and are joined for anything wider; fabric and vinyl are printed to the size you need. Tell us the width and height you have, and whether it stands freely or fixes to a wall, and we will recommend the format.
Timing and installation
Standard turnaround is 2 to 3 business days to dispatch from artwork approval. Installation is available across Melbourne and can be arranged interstate, quoted separately on top of the job. Transit sits on top of the 2 to 3 business day dispatch window: next business day across Melbourne on express, 1 to 3 business days to Sydney and Adelaide, 3 to 5 to Brisbane, the Gold Coast and Canberra, and 4 to 6 to Perth.